KAPTEN & SON - TWO ICONS
For the launch of the new Helsinki backpacks, we supported Kapten & Son with a powerful content package: two shoot days in the heart of Hamburg, 40 stylish campaign assets showcasing the backpacks in everyday life, and 60 performance-driven smartphone videos highlighting the USPs.
// VIDEO CAMPAIGN
// VIDEOS (Main Campaign)
// HANDY VIDEOS (Performance)
PRODUCTION: VERTICAL STUDIO CREATIVE DIRECTION: Annika Heiartz CREATIVE PRODUCER: Nico Pékar DP: Adrian Knauf HAIR & MAKE-UP: Johanna Madle STYLING: Alicia Striewe FOTO: Charline Lumiere